Workshop: Create a sustainable business

A gamified basic workshop on creating a business for academic and non academic university staff.

This two‑day U!Innovate online  workshop guides academic and non-academic university staff through developing a fictional sustainable business (e.g., Galactic Icecream): defining the product or service, identifying market needs, choosing a business model (manufacturing, franchise, private label), pricing strategy, and gamified monetization. The core element is a budget‑based simulation game with roles, missions, and rewards; the workshop concludes with a creative, interactive pitch ceremony.

Trainer: Benjamin Federmann

Target groups: academic and non-academic university staff

Date: June 15th & June 16th 2026, 10 am – 3 pm CEST

Location: Online in MS Teams

Registration: Please click here.