Courses
Digital marketing
Course overview
The main aim of this course is to introduce students to the theoretical and practical application of planning and implementation of digital marketing experiences that engage consumers. The course provides students with the fundamental digital marketing knowledge and skills to advance to the more in-depth digital marketing course.
The course is a non-stop MOOC (massive open online course) worth 1 ECTS and is offered throughout the year. Students can complete it according to their own schedule.
Course content
Module 1: Getting Started
Getting Started – Upload screenshot of completed tasks
Total Task Percentage: 5 percent
Module 2: Introduction to FINNBERRY + Customer Archetype Task
Customer Archetype Content Task
Total Task Percentage: 20 percent
Module 3: Customer Journey Mapping to Website Creation
No assignments in this module
Total Task Percentage: 0 percent
Module 4: Landing Page + Landing Page Creation Task
Landing Page Creation Task
Total Task Percentage: 60 percent
Module 5: BONUS, NON-COMPULSORY Google Analytics + Google Analytics setup Task
Google Analytics Setup Task Bonus (NON-COMPULSORY)
Total Task Percentage: 0 percent
Learning outcomes
After completing the course, the student will:
- Gain an understanding of fundamental digital marketing theories and techniques.
- Work with an example brand to complete course tasks and apply digital marketing techniques.
- Attain knowledge of elemental website/landing page creation planning and implementation practices.
- Understand the basics of website analytics and its role in digital marketing.
- Apply AI in digital marketing.