Digital marketing
Gain fundamental knowledge about how to plan and implement digital marketing experiences that engage consumers. The main aim of this course is to introduce students to the theoretical and practical application of planning and implementation of digital marketing experiences that engage consumers. The course provides students with the fundamental digital marketing knowledge and skills to advance to the more in-depth digital marketing course. The course is a non-stop MOOC (massive open online course) worth 1 ECTS and is offered throughout the year. Students can complete it according to their own schedule. After completing the course, the student will: Gain an understanding of fundamental digital marketing theories and techniques. Work with an example brand to complete course tasks and apply digital marketing techniques. Attain knowledge of elemental website/landing page creation planning and implementation practices. Understand the basics of website analytics and its role in digital marketing. Apply AI in digital marketing. Module 1: Getting Started Getting Started – Upload screenshot of completed tasks Total Task Percentage: 5 percent Module 2: Introduction to FINNBERRY + Customer Archetype Task Customer Archetype Content Task Total Task Percentage: 20 percent Module 3: Customer Journey Mapping to Website Creation No assignments in this module Total Task Percentage: 0 percent Module 4: Landing Page + Landing Page Creation Task Landing Page Creation Task Total Task Percentage: 60 percent Module 5: BONUS, NON-COMPULSORY Google Analytics + Google Analytics setup Task Google Analytics Setup Task Bonus (NON-COMPULSORY) Total Task Percentage: 0 percent The course can be started any time between 17 August 2026 and 30 June 2027. Registration is open until 30 June 2027.